When was aero chocolate bar invented

To settle an argument I was embroiled in , I wrote to Nestle to ask them about the history of Aero chocolate. They decided to send me a letter rather than an email how quaint!

As I am sure you will appreciate, we receive many requests for information and we are not always able to go into great detail on the varied and specific points raised. However, we enclose some leaflets which we hope you will find helpful. If you have access to the internet please see our website www. Thank you once again for taking the trouble to contact us and for the interest you have shown in our company.

Initially it was available only in the North of England, distribution expanding throughout the UK the following year.

By Aero had reached New York. It was one of the first products promoted by Rowntree primarily on the strength of the brand, rather than the company name. Aero has undergone a series of developments in packaging, bar size and flavour, with the most significant innovations being the and relaunches. In , the first countline Aero bar was introduced. The traditional block Aero was redesigned to improve the breakage quality of the individual chunks. The wrappers of both the traditional and countline bars were redesigned in , featuring a new Aero logo.

There are ten members and one shift leader in each production team and three shifts per day. Aero production has improved in efficiency since more tonnage is now produced with ten people in a team than previously with 20 people in the team. Output of Peppermint Aero tends to be greater than Milk Aero. The pepperinint chocolate is harder and breaks less frequently than the softer, milk variety.

The factory at York also produces Aero for the overseas market. This year has seen an increase in exports to Canada and Australia. Interestingly, the chocolate used to produce Aero for Australia is different from the UK market chocolate. To change from UK production to Australian production takes approximately four to rive hours. It is acceptable to allow Australian chocolate to flow into UK chocolate, but not vice versa.

Hershey currently markets a similar bar called Hershey's Air Delight. In Germany, the brand Aero is owned by German chocolate brand Trumpf. The slogan for Aero in Australia during the s was "It's the bubbles of nothing that make it really something. The slogan in was "Irresistabubble", a revival of a s campaign which also featured the word "Adorabubble", and was created by Salman Rushdie , during his time as an advertising copywriter.

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Cancel Save. In May , the decision was reversed due to consumer outcry, and the company retained their nut-free guarantee for Canadian bars.

In Germany, the brand Aero is owned by German chocolate brand Trumpf. In , Space-Quest's Derek Willis was eating an Aero bar and was inspired by the bubbles to make the low-cost fuel, Aprop. In , an observational study published in the British Medical Journal explored the use of the texture of Aero and Crunchie bars as a technique to explain bone structure to patients.

They determined it was an overly simplistic method. In , Ford engineer Carsten Stake was inspired by the texture of Aero bars in a bid to reduce the weight of plastic engine covers in their Focus vehicles. The MuCell plastic is injected with gas bubbles during moulding, making a microscopic honeycomb-like structure that is twenty per cent lighter and so lowers fuel consumption. The Aero bar was advertised in the late s with the slogan, "You get a lift".

Advertising about the imported bars in Melbourne, Australia in announced the Aero as the " Production ceased during wartime, and the bars were relaunched in the s. The relaunch campaign had commissioned oil paintings of 40 "ordinary" women, to highlight that the chocolate bars were an accessible treat for all.

The slogan used was 'Different For her, Aero - the milk chocolate that's different! After advertising Aero from to , some of the portraits decorated the York factory for decades. The portraits were exhibited as "Who Were the Aero Girls?

In the s, Rowntree's aired an advertisement in which children flew an Aero bar as if it were a kite. In , Nigel Havers featured in a train-themed Aero advertisement, which was included in the Animated Britain online project. In , the advertisement won the Rotten Apple Award from the Quebec Corporation of Professional Dietitians, as the comparison between the nutritional benefit of confectionery and dairy was considered misleading.

Rowntree had previously received the same Rotten Apple Award in for a similar comparison between the bar with milk in a previous advertisement. The slogan for Aero in Australia during the s was "It's the bubbles of nothing that make it really something. In circa , a young couple playing chess advertisement was popular in Ireland on television. The Aero packaging in in America had the slogan, "Melt into the moment.

The advertisement showed a woman's day dreams while floating away during eating an Aero. The accompanying slogan "Stuff Xmas! Treat yourself!