Iad what is an impression

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According to the MMA, an Ad Impression is the measure of the delivery of an advertisement from an ad delivery system in response to a user request, whether it is an active or passive act on behalf of the user. The definition specifically includes commentary on key concepts to be considered in defining a valid ad impression, including: 1 an acknowledgement that an ad request is NOT the result of robotic activity, 2 a recommendation that cache-busting techniques should be utilized to prevent undercounting of impressions due to delivery of cached responses to user ad request, 3 a recommendation that measurement of ad impressions should occur as late in the ad delivery process as possible to ensure users have the greatest possible opportunity to view the ad and 4 that advertisements delivered to mobile users without an accompanying request for the ad such as in the case of pushed content should not be counted unless there is evidence that a user accesses such ad which, the MMA points out, should apply to idle screen ads, offline ads and cached ads.

The MMA also encourages the development of functionality for media players to be able to identify the buffering prior to the display of the video ad, and points out the importance of adhering to certain caching principles as outlined in the definition of Ad Impression , as significant caching functions are often used to facilitate the delivery of streaming videos.

The layovers are ridiculous. Good thing God made Beer and pizza. Pros: "There wasn't a single thing I liked about flying with United. I was to have a wheel chair at check-in for my start in Fayetteville. Did this happen? I did not get any help boarding my flight which happened to be an express flight. The young stewardess took my crutches from me the moment I stepped foot on the plane. And I couldn't get any help getting off the plane.

Pros: "Amazing flight to Dulles international Airport. The United representative came up and saw that I was traveling alone and upgraded me to first class. It was the first time I have ever flown first-class. I was excited I didn't sleep at all so I can take advantage of all the programming that was on TV. I'm so very appreciative of the flight because I could enjoy stretching my legs out and enjoying a comfortable seat. The very attentive crew allowed me opportunity to quench my thirst with countless glasses of water and to watch and keep up with my sports programming throughout the entire flight.

Now it will be extremely hard to ever fly coach again. I have flown United the last couple of summers and I have been nothing but thrilled with their service and their staff. Moving forward United would be the only airline that I would care to fly. Thank you for everything and thank you for my safe travels! Everything was amazing. United is now my only option for air travel.

Thank you for everything United. My business will be with you for the rest of my days. Cons: "Recent airline corporation consolidation has greatly reduced consumer choice. The surviving major airlines, in their effort to cut costs, sacrifice quality control and assurance.

Pittsburgh's status as "no longer a major hub" was on full display here. United needed to have customer service agents available on site, but they did not. The review could easily turn into an essay on United's complete failure ask the remaining passengers who were supposed to be on the PIT-IAD , but such a review would not change the state of affairs in the airline industry.

I will be contacting United reps to lodge an official complaint. Cons: "There were 2 ladies speaking Romanian. Being native Romanian speaker, I understood them and the way they talked to each other did not seem professional.

Also I heard someone from the crew asking rude questions to some guy such as "- Do you have a gun in your bag right now? And even if he has a gun, he would say NO, and your job is not to trust his words, but to check his bag instead Cons: "After having several flights with international airlines while in Thailand for the last 2 weeks, it was quite a disappointment to spent 12 hours on this UA flight.

There was a hour period during our flight were flight attendants did not ask or even consider walking the isles and asking the passengers if they needed any water or anything else. During several flights in Thailand, the attendants were constantly catering to every passengers' needs. The difference between the flight attendants from Bangkok to Tokyo compared to Tokyo to DC was worlds apart.

The Japanese attendants were as friendly as ever and took care of all the passengers needs. The flight attendants were flat out rude. There was once event on this flight that I could not believe.

A child of years old had to go to the restroom with his mother. The flight attendant was collecting trash from our meal. Even though she knew the child was behind her and needed to go to the restroom, she would not stop collecting trash, move her cart so that the boy and his mother could get to the restroom. Instead, she continued collecting trash and made the boy wait until she was done. I feel embarrassed for the foreigners who were on this flight and this was their first impression of America and Americans.

The main meal that was served was a breaded chicken patty served with a slurry of questionable gravy, rice, and a roll. I received better food on multiple 1 hour flights while in Thailand. The comfort level was what you would expect from most American airlines-tight and cramped. I will never book with United for another international flight.

Pros: "Legroom and seat size were terrific. For me, movie selection was great--best of Fortunately, it was only a hour delay and contents arrived intact.

But the explanation of what I could purchase to meet my immediate travel needs toiletries, intimate garments was indefinite and unclear and subject to reimbursement only if approved. Boarding was subject to additional security for flights to US in Munich airport where passport was checked yet again and stupid questions were asked and passengers were shuffled through a long queue. Cons: "As a military spouse I was not allowed to check a bag free so I paid the fee.

When I boarded I noticed many passengers bringing bags on that we're as big as the one I just paid for. They either checked for free or brought it on and managed to shove it in sideways taking up space that others needed. Some people brought three bags on!!! As a military spouse I feel cheated to have had to pay when others checked in for free at the gate. Not cool United, either let the spouse check in for free or make everyone abide by the so-called rules of one carry on that actually fits into that metal baggage guide.

I would like a refund of Still i could manage to do it. I have got sufficient layover between my two flights. Some thing much has to be organise in order avoid further hassel to passenger.

Pros: "Crew was very good and food was excellent. Pros: "The itinerary and the fact that the flight was uneventful was the only good part. Pros: "Crew was extra helpful and kept checking on me when I had a fever.

Cabin crew seemed welcoming when entering the aircraft but was very crude in the way food was served and didn't really care.

Just wanted to get it all over with and go home it seemed. Pros: "They really take care of ur needs, try to accommodate elderly ppls needs" Cons: "Food please please I am not saying give excellent food, but please give ok type food".

Pros: "Nothing" Cons: "Service, acknowledgement of the mistakes and efforts to improve on it. No information was provided for the schedule change. The seats were not functional, the entertainment center did not work. Cons: "I purchased seats through justfly but air india refused to honor my seat selection.

Money down the drain. Pros: "Direct flight convenience! Leg room. Boarding at Delhi. They forgot to get beverages twice despite explicit requests. They were polite though. The food service schedule was odd, especially serving lunch at 2am for a flight that was going to land at am. Why wake up everyone? Food was okay except the white bread, pretending to be a croissant filled with what looked like was unmelted butter.

Entertainment system did not work at all. And the plane had no wifi or USB ports. If it was not so convenient as the only nonstop between Washington and Delhi, I would not fly this Airline. Pros: "Pleasant staff with good service" Cons: "Poor communication all around Poor aircraft maintenance - outdated aircraft seats Flight delays Horrible flight transfer experience".

Cons: "My TV in my seat was not at all working and the crew was not able to help with any thing. Pros: "On time.. One of the toilets was permanently doctored as 'occupied' by the crew for their own use to change etc Pros: "Nothing!!

Pros: "The staff were very nice and we arrived early to our destination. I had enough leg room on the flight. The food was mediocre. My seat cushion was not attached properly when I boarded, and though a flight attendant fixed it for me, it was still very worn. My chair also did not recline well and once it reclined, did not want to return to an upright position. Pros: "Nonstop flight Indian vegetarian food. Enough food was provided. Even though flight was delayed leaving New Delhi, it arrived to Dulles 10 mins early.

Even though food is provided, If you miss the cart they will not come back. You have to pickup or ask for snacks Seats are not comfortable. They smells and are old. Video options are mediocre Flight is mostly late. Bathrooms need air fresheners. Seats are tattered, worn out and really uncomfortable. Food was mediocre at best!

Pros: "The flight was much better looking then the enroute to AMD. The seats were not broken thank god! Pros: "Convenient time, location. Good price. Many overhead lights did not work 3 in the row 18 and 2 in row 19 intermittently.

Entertainment system did not work. In row 18 I had to simultaneously run the same program on two sets and listen to sound from one and watch the picture in another because independently they would not work.

The air hostess was particularly rude to the elderly couple in row 18 and after watching a few interactions I had to intervene and tell the air hostess that she has to respect the customers and cannot talk to them like that. She would address them with a crinkly nose and condescending tone as if they were smelly uncultured people that she has to put up with.

This is when the aforementioned lights and reclining systems in the row would not work and she could not do anything about it. Overall there is a huge potential here for AI if only they can capitalize on the good opportunities. They should fix the air plane mechanical parts.

The upholstery can use freshening up. Air India should retrain their crew to make them understand that customers are the reason they exist. I hope they succeed. Cons: "Everything. Flight was late. Food was very ordinary. Juices, tea and coffee was not any better. Service was Mediocre. Entertainment was poor and very limited.

Seats were not very smooth and moved sluggishly - may be very old. Lounge was ordinary. Pros: "Professional and courteous staff. Lots of leg space. Food was OK not great not bad.

Domestic leg of flights were on time. One of the three media screen was not working so my daughter had no inflight entertainment system.

It did not work even after resetting by the crew staff. Support staff was indifferent and took 4 hr to sort the issue out. Pros: "Good inflight service" Cons: "Delayed boarding and poor entertainment". Pros: "only direct flight available.

Pros: "Travel time and checked baggage till final destination" Cons: "Almost everything is bad. Cabin smelled like urine. Food options and quantity very less. Cheap plastic trays, cups, spoons and forks. Cabin not maintained.