When was diamond supply co created

For about three years, I stepped away and let other people run the company and hired some designers, because I was always the only designer for the brand for over 10 years. WWD: So, you design for the regular calendar and then you also have quicker-hitting, limited-edition product? They could design and have it in their stores in a couple days.

I mean, that would be the goal. Our fans know to go to the stores but, yeah, slowly. Our fans from back in the day could tell the difference. That type of stuff gets me excited.

I love it. I just like making shit. I get in the zone. Apparel collections, I knock out really fast. It takes one day to do a full collection. T-shirt graphics, I could do 20 in a night, no problem. I used to. Sign up for WWD news straight to your inbox every day.

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Powered by WordPress. My Account Welcome Name. Manage Account. Log Out. The friendship with Odd Future continued as did further musical co-signs. When Rick Ross started blowing up, he was all-Diamond-everything in his videos. He came into the store randomly when we first opened. He was going through the shirts and telling the store guys all the stuff that he already owned that he got in some store in Miami.

Then he bought everyone chicken wings and hung out for like two hours, just talking — he was stoked. The Nike SB Tiffany which was conceptualized in helped push the company to the next level especially with customers outside the realm of skateboarding. In , Nick took the business to another level. Entering collaborative deals with many influential individuals such as Kanye West and top companies like Karmaloop, would set the pace for what the brand is today.

This was also the year many critics believe Diamond Supply Co. Nick was a former skater for several companies, but entrepreneurship was his true calling. When we were given the opportunity to do the collection, it was amazing. Back in the day we used to collect Air Jordans and get in line. People waiting out for days to buy a sweatshirt. But I feel like pieces are not limited edition like they used to be.

Ralph Lauren because I always loved Polo as a kid. I love how as a brand they are so widespread with different collections — they make everything from suits to pieces that look like streetwear. A Jordan collaboration would also be awesome!